"We celebrated our 3rd birthday in style with our very first Birthday Sale celebration."
Giving back to customers and celebrating together was at the core of the Birthday Sale celebrations.
"Shooting in the Bahamas literally felt like a dream for both of us!!"
A step into a whole new arm of the brand - Swim. It was a summer of bright, statement swimwear that saw Lounge asking their Female Family to #JoinTheWave, with their campaign shot in the Bahamas for that ultra luxury, tropical feel.
"Taking Lounge over to Miami felt like a massive moment for us! Our Female Family of strong and diverse women absolutely killed it on the runway."
Lounge took the brand to the US, showcasing Lounge Swim V1 and V2 on the finale show at Miami Swim Week.
"A massive moment for the business. Moving into our new HQ was one of the most exciting yet nerve racking experiences for us so far. A HUGE step, but an absolutely brilliant one."
The team of 25 loungers moved into their new home at Blythe Valley, set to make some amazing memories in what the co-founders deservedly named — 'The Stealth Bomber!' Their very own giant Lounge Gift Box.
"For me, this was one of the most rewarding things i have ever done with Lounge. Talking to our Female Family with a message as important as this made me, and everyone at Lounge incredibly proud to call ourselves Loungers! We made 10 breast friends, raised awareness, and donations for some incredibly worthy causes."
In aid of Breast Cancer Awareness Month, for the whole month of October Lounge started their mission to ensure their Female Family understood the importance of knowing how to check their breasts with the #FeelYourBreast campaign. They told the stories of 10 legends, launched 20,000 FREE Limited Edition Pink Thongs and Ultimate Guides (which went in under 2 hours!), and raised £23,676.14 for their chosen charities - Trekstock and CoppaFeel!, of which 100% of money raised went to their amazing causes.
"From our first post, to all the emotions we felt watching the follower count hit 1M... we cannot thank our Female Family enough for their never ending support and love for Lounge!"
Hitting 1M followers on Instagram - @loungeunderwear, was a massive moment for everyone at Lounge! With Lounge being born and raised through the platform, this was a huge milestone for the team.